Spherexx CRM users received a complimentary upgrade this month inside their ILoveLeasing subscriptions. The lead management and analytics program launched in 2006 and has been serving multi-family industry clients since with regularly enhanced attributes.

Spherexx leasing automation introduces a robust functionality that reduces leasing staff work hours and increases closing rates. The feature intuitively takes over prospect communications when predetermined response times expire. All email and text communications are easily customizable, and default content is provided.

The enhancement engages through a system of triggers to pending phone messages, texts, and emails based on selected settings. It will create a guest card and request missing information, schedule an appointment to tour, inquire about a missed appointment, and alert leasing staff members when an event requires personal attention. All activity is shown in the staff's lead activity feed. Early adopters of the new function have stated how the program works wonders, especially when demand is dropping.

ILoveLeasing automation also launches post-tour surveys that can be deployed anytime by staff members and additionally sent to new residents regarding their move-in experience, which is especially helpful for new construction property. Users can eliminate post-tour third-party survey providers and save subscription fees.

"Since the introduction of ILoveLeasing Automation platform, we noticed major improvements in our leasing workflows. By automating mundane follow up tasks, it saves us a lot of time and resources, while increasing our team's bandwidth to follow up when it matters. It's been very helpful addition to our leasing toolkit, especially in large-scale properties like Newport. I appreciate the craftsmanship of making all those interactions work together. Well done, Spherexx!" said Arthur Kosmider, Senior Director of Marketing, LeFrak.

Spherexx CRM technology solves staffing reduction problems by intelligently interacting with prospective residents while leasing personnel perform management duties. The multi-family industry has been singularly affected by hiring shortages since 2020. Apartment management offices conduct many in-person services: resident relations, maintenance scheduling, inspections, accounting, collections, etc. Offsite leasing inquiries can easily get backlogged and leases lost. Interviews with management leaders indicate that many are considering reducing personnel as well as establishing centralized leasing, a model ILoveLeasing has supported for many years.

Spherexx conducted a two-year study on 3.5 million leads that affirmed responding to a lead within the first hour results in an 82.8% lease conversion advantage. Additionally, contacting a lead six times results in a 226% lease conversion advantage. IloveLeasing aids in both initiatives.

ILoveLeasing.com® Spherexx.com® CRM+ was announced as a winner of a Bronze Stevie® Award in the Customer Service Department of the Year - Computer Services and Software in the 15th Annual International Business Awards®. The Tulsa, OK based company developed ILoveLeasing.com® in 2006 as one of its software offerings and it has been serving the multifamily industry since with lead management, marketing analytics, cost analysis and seamless integrations with popular property management accounting software and services. Other IBA winners in this category include Rimini Street, Carbonite, Inc., Cvent Inc., Zype, and Diligent Corporation.

“I am impressed with the excellent customer service in terms of training, product feature upgrades, integrations: an amazing customer integration service approach endorsed by customers. Great job in establishing the personal connections with your clients, and great customer reviews on Capterra! The submission speaks to the company’s strong culture! Impressive 5 Star ratings in the process: Nice Work.” wrote the judges. Winners were determined by the average scores of more than 270 executives worldwide who participated on 12 juries.

“I am very honored by receiving this recognition for our ILoveLeasing.com® customer relationship management department. Our research shows that over half of apartment leads are not responded to if a CRM is not in place. We developed ILoveLeasing.com® to streamline employee workloads and ensure that owners and investors in multifamily real estate are maximizing their assets. All our company initiatives are centered on serving our client base with diligence and ingenuity and it's rewarding to have that achievement recognized by such an impressive guild,” stated Becca Wilson, CEO, Spherexx.com.

“This year’s Stevie Award winners in the IBAs are the most distinguished group of winners we’ve had yet,” said Michael Gallagher, president and founder of the Stevie Awards. “We raised the minimum average score from the judges required to qualify as a Stevie winner, so 2018 winners should be especially proud of their achievements.”

ABOUT SPHEREXX.COM® ADVERTISING AGENCY | SOFTWARE DEVELOPMENT | BUSINESS INTELLIGENCE

Established 2000, Spherexx.com has offices in Tulsa, OK and Dallas, TX, serving thousands of clients nationally, providing cloud-based marketing technology to meet the demand for results-driven ILoveLeasing.com® Spherexx.com® CRM+ was announced as a winner of a Bronze Stevie® Award in the Customer Service Department of the Year - Computer Services and Software in the 15th Annual International Business Awards®. The Tulsa, OK based company developed ILoveLeasing.com® in 2006 as one of its software offerings and it has been serving the multifamily industry since with lead management, marketing analytics, cost analysis and seamless integrations with popular property management accounting software and services. Other IBA winners in this category include Rimini Street, Carbonite, Inc., Cvent Inc., Zype, and Diligent Corporation.

website design, touchscreen kiosks, and software solutions. Spherexx.com offers a wide selection of professional services including Internet lead generation tools, online advertising, consulting, advanced mobile technology, apartment lease-up marketing, and search engine performance. The company also provides branding services, video/multimedia production, hosting, database solutions, pay per click, e-commerce solutions and custom programming. Spherexx has developed multiple CRM, revenue management, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales and increase property values.

Spherexx has developed a Software as a Service (SaaS) tools for the multifamily industry to increase asset performance and streamline workflow through customer relationship management, multifamily market survey,

revenue management, employee commission and incentive accounting, advertising syndication, broadcast email, and videography. Services include search engine optimization and search engine marketing. Custom software development provides mobile applications, e-commerce, inventory and distribution, and others across multiple industries.

ABOUT THE STEVIE® AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

In starting a new brand, Jonathan Holtzman hired a consultant to determine who in the United States had the best website capabilities that included mobile optimization and creative. After examination, it was determined that Spherexx was the best and continues to be the best. He selected Spherexx.com®, led by Becca Wilson CEO, to provide Internet marketing, branding and web innovation for City Club Apartments, LLC.

City Club is a 100-year-old forward thinking multifamily housing brand according to Mr. Holtzman, Co-partner, who sold Village Green Holding as CEO and Co-owner in 2016. Village Green is a third-party, multifamily management company. City Club’s philosophy merges generations of management, development and ownership expertise, commitment to customer service and mixed-use communities.

“Becca offers a unique perspective and insight into our brand of customer service, having hands-on property management experience prior to starting Spherexx in 2000,” states Mr. Holtzman.

City Club currently manages ten apartment communities with three mixed-use projects under development. The corporate website recently launched at http://www.CityClubApartments.comfeatures what they currently manage, what is under development and construction, commercial space offerings, company news, media, and awards. With many of the 75 million baby boomers returning to cities from the suburbs, City Club offers the type of service that appeals to this broad demographic, along with Generations X, Y, and millennials, young professionals, and affluent metropolitan dwellers.

“Go to  CCA CBD Cincinnati website,” says Mr. Holtzman. “I think it’s the best apartment community website I have ever seen. It has exciting elements like the amenity driven search feature; it has video, mapping, vibrant architectural renderings and 3D floor plans: all accessible from desktop or mobile.”

Mr. Holtzman is especially interested in providing a boutique hotel-type lifestyle that provides many choices of design, amenities, services and views.  City Club offers apartments with a choice of four finishes in addition to flooring, size, type and location. The website creates a premier “Build Your Own Living Space” program created especially for City Club. The customer can select preferences from a long list of finishes, locations and price ranges. It filters with the selected preferences along with pricing and availability. City Club management can detect website visitors’ shopping engagement to determine what items are most popular.

CityClubApartments.com offers extensive editing flexibility that does not require computer proficiency.  All content can be easily updated. The corporate intranet shares administrative information to all designated users. Special options include blog, applications for residency, news releases and training modules. Communities can change website banners, update neighborhood locations, photos, FAQs, amenities and unit features, along with a long list of detailed information.

Spherexx has also created a custom, web-based Help Desk application for City Club. The program streamlines problem solving with a ticket system that tracks requests for help with their accounting program and software or hardware issues. It also addresses many other operational issues like requesting training support. It funnels “tickets” into a central dashboard that allows users to follow resolutions and review reports that identify specific, troublesome areas that need special attention.

Spherexx-built ILoveLeasing.com® (a customer relationship management [CRM] software designed specifically for the apartment industry) determines statistical intelligence that identifies their target market and what advertising is reaching that market and what is not. Source attribution and lead segmentation are critical factors in establishing successful advertising investments that focus budget dollars for the best outcome.  The software includes an interactive digital brochure that reflects City Club’s attention to detail, mixed-use environment and customer service. Each lead can be addressed by telephone, email, or text from desktop, laptop, tablet, or mobile phone through I Love Leasing’s mobile companion application. It also includes advertising budget feasibility reports and a sophisticated price quoting feature that integrates with accounting software.

Management staff members are equipped with streamlined follow-up and scheduling features in I Love Leasing along with plugin options such as Adkast syndication, which publishes pricing and content updates for multiple digital advertisements at one time from one dashboard. They also use a Spherexx-developed tablet application called LeasingBook whereby a customer can lease an apartment on the spot with no need to return to an office location. It is available in both Apple® and Microsoft® versions, and it integrates with ILoveLeasing.com for optimum leasing performance. 

All Spherexx related services are provided inside a single sign-on service called SweetSpot Dashboard. This dashboard requires City Club users to remember only ONE login and password to access everything that Spherexx provides along with other third-party tools since SweetSpot serves as a password locker for third-party party software.

Spherexx assists City Club with new business development presentations and investor reporting. The company also provides City Club’s organic search engine strategies and pay per click advertisements.